10 Advanced eCommerce Mobile App Features to Help You Standout in the Market

Top 10 eCommerce Mobile App Features

Needless to say, when it comes to the best eCommerce mobile app features, the list is large. Here we are presenting you with top customer-centered and result-oriented features that can help you conquer the mobile eCommerce industry.

1.Hassle-Free Onboarding

A bad first impression can damage your brand’s reputation, but a user-friendly layout and easy navigation help users stay enthusiastic and connected. Users generally dislike cumbersome sign-up processes, and many platforms demand a lot of information during registration. You must make sure that the entire approach is straightforward.

Allowing people to log in via their Google or Facebook accounts, or by using an email address as a login, will help you streamline the registration and login & logout processes. Moreover, the more accessible your mobile app is, the more probable it is that consumers will utilize it. The mobile eCommerce app should redirect customers to the main page with details on the products and services while saving user information for future interactions.

2.Ultra Modern In-App Search Engine

Virtually no reputed eCommerce firm can function without a search engine. Your eCommerce store will eventually have hundreds or even thousands of products. Therefore, mobile users won’t be able to find what they’re looking for without a reliable search engine (or it would be harder for them and will consume time).

To get the most out of your eCommerce mobile app’s search engine, create it according to best practices:

• Make the search engine clear and simple to find.
• Give users more choices for filtering and sorting so that searches can be accurately tailored to their needs.
• Think about implementing AI-based tools like voice, barcode, or picture recognition systems to enable improved search functionality.
• Present your users with the autocomplete options.
• Improve the in-app search engine’s ability to recognize mistakes and accurately interpret users’ intent.

Also Read: App Store Optimization (ASO) – Tips and Tricks to Boost Your App’s Visibility and Downloads

3.Augmented Reality (AR) Solutions

Augmented Reality or what we generally called AR has completely revolutionized the smartphone sector in recent years. And in the years to come, we can anticipate that this AI-powered function will only become more potent and will be used extensively.

But the question is, what exactly is augmented reality, and why may it revolutionize the eCommerce industry?

Well, you’ve probably seen or even used different face filters on Snapchat and Instagram, or you have used a virtual backdrop during a Zoom conversation. Don’t you? Well, this is what AR is capable of. It uses elements from photos or videos to identify certain objects in order to create interactive replicas of the real world.

It’s significant to note that AR is currently being used in several industries, including eCommerce. This method is used by online retailers like IKEA and Sephora to show buyers whether furniture will fit exactly in their living spaces or whether an eyeshadow palette would complement a certain skin tone.

So consider AR in your eCommerce mobile app to gain a competitive edge and elevate the consumer experience. AR is a future-proof Artificial Intelligence (AI) technology solution.

4.Livestream Shopping

Have you ever engaged in Live-Streaming Retail?

It offers next-level experience.

Although online buying is nothing new to us, this new function has been popular since the pandemic. In every manner, this tendency has altered the buying experience.

When it comes to the distinction between livestream and traditional buying techniques, rawness is key. The former involves host and audience engagement and is entirely uncensored. In contrast to traditional Internet shopping, the host can respond to comments or queries from viewers while demonstrating or reviewing a product.

Since its introduction, the Gen Z audience has gravitated toward this trend, and because of the enormous demand for it, all the major social media platforms, including Facebook and Instagram, have joined in, then why can’t you?

5.AI Assistance

Needless to say, both eCommerce companies and customers can benefit from artificial intelligence. If we talk about voice assistance, it uses AI to help people find the exact product they are looking for without typing a single word. By giving users a better shopping experience, this feature improves the overall user experience.

Moreover, a  voice-based interactive AI technology called voice AI employs voice commands to receive and comprehend instructions. Due to their ability to understand and interact with human speech, speech AI chatbots have given businesses excellent opportunities to serve their customers. In addition to this, operations are scaled, productivity is raised, and processes are expedited.

On top of that, as they enable hands-free device operation, voice recognition software is preferred by about 55% of virtual assistant users. One of the reasons why by 2024, this sector is anticipating a $30 billion rise.

Now the question is why lag in technology when it’s booming? The sooner you adopt it, the faster the growth will be.

6.Secure & Multiple Payment Options

Customers must continuously be reassured that everything went successfully, hassle-free, and securely when placing an order online at your store. So, it is imperative to establish payment methods that are fully validated, secure, and free from any threat of payment data leakage.

In addition to this, providing users with a variety of payment choices is a good option to go with. This will help them select the one that is most convenient. You can go with

• Online transfers
• Credit/debit cards, 
• Mobile wallets (PayPal, Amazon Pay, Apple Pay, Google Pay, etc.)

In addition to this, If your eCommerce store serves customers from several countries, the payment provider should also offer multiple currencies and international transactions. You can also Build Your Own Custom Payment Gateway to offer a rich user experience. 

Remember that your eCommerce mobile app users are more likely to exit it without making a purchase if they can’t discover a preferred payment method. So the purchasing process must be streamlined and the customer experience must be enhanced by a wide range of safe payment alternatives. Apart from this, if you are offering your users a fast checkout, this will definitely work in your favor.

7.In-app Push Notifications

How do you feel when you continue to receive updates and notifications about the thing you are most looking forward to?

Thrilled, Isn’t it?

Well, your priceless consumers also experience this. When they receive any message or alert regarding the whereabouts of their products, they feel informed and updated.

Additionally, you can inform your app users about the sales and holiday promotions you introduce for them. Your users will be updated, and your company’s revenues will rise. Well, this is where push notifications come to play.

According to the survey, businesses that aren’t already providing push notifications can increase 90-day app retention by 190% using push notifications. Additionally, it was found that 15% and 30%, of iOS and Android users, respectively did not receive any notifications for 90 days following download. Because of this, just 5% of them kept using the app after that time.

Apart from that, customers acknowledged that they use the app more frequently when provided with alerts based on their preferences (49.2%), location (42%), “real world” behaviors (37%), in-app behavior (32.5%), or directly address them by name (26.8%).

So if you want to increase user engagement & retention rate, push notifications are one of the best options to go with.

8.BNPL (Buy-now-pay-later)

One of the eCommerce mobile app features that has marked its solid presence in the eCommerce market is the BNPL feature or what we generally called the buy-now-pay-later feature. Users can utilize this feature to make a purchase and pay for it over time in installments. Because it has made customers’ purchasing easier, BNPL transactions are anticipated to rise even farther from where they are now.

Customers and shoppers are allegedly more likely to use BNPL than credit cards when making large installment payments. This option allows users to choose to divide the whole purchase price into four equal payments, with or without interest. Without a doubt, this will aid in the financial success of your company. This can be easily evident from the fact that some of the tech giants like Apple have also unveiled the BNPL function known as Apple Pay later.

9.Google Analytics

If you are a business owner or marketer, you might be familiar with Google Analytics.

Don’t you?

If not, let us go through it.

In essence, this tool aids marketers and business owners in tracking metrics, conversions, and other technical data that can not only help them improve their services but also help them earn more revenue.

Now that customers are looking at your stuff and your app is spreading over the internet. But do you know which products are selling better and when users are most likely to download your app? 

Probably not!

Well if you don’t, Google Analytics can assist you in determining your app’s peak performance. With good reason, Google Analytics is almost always featured as one of the best features for mobile apps.

In the end, this tool will assist you in evaluating user behavior and app performance. Simply establish an account, obtain a code, and add it after the head tag to add these capabilities to your app.

10.24*7 One-touch Customer Support

The never-ending trial-and-error process of contacting customer support is the most annoying thing a user has to face. The consumer should be able to contact customer service with ease, regardless of whether they have a question about their pre-order, an update on their order, or a complaint.

A chatbot or a real executive using the rapid customer care message tool is a quick and interesting approach to reassure the customer that “we got you covered.” To provide the user a sense of security throughout the process, make sure every screen has a chat icon or a contact customer care symbol. 

Moreover, to make things simpler for customers, retailers can even list phone numbers and email addresses in the app’s contact us area. This feature will not only help you earn a solid reputation but will also aid in earning free advocacy from your loyal customers.

Partner With Apptunix to Take Maximum Advantage of Advanced eCommerce Mobile App Features

Well, you can select some or all of these features for your eCommerce mobile app, but make sure they complement your brand’s objectives. Decide what you want your app to do and how its features can help you in your commercial endeavors and provide excellent customer service.

Even better, think about rolling out some of the features throughout the course of the development of your eCommerce mobile app. This will provide you with an upper edge over your market competitors. In case you want to rule the eCommerce market with your mobile app, going with Apptunix can be your best decision.

As an elite eCommerce app development company, Apptunix uses scientific data to examine visitor behavior and identify trends that affect customers’ purchasing choices. On top of that, we have extensive experience in mobile apps development and offer a wide range of services, such as eCommerce app development, eCommerce wallet development, mCommerce banking, mobile commerce app development, migration from eCommerce to mCommerce, and much more.